City Innovation Resource

(New York, NY – September 1, 2009) TVR Communications (TVRC), the largest U.S. provider of interactive patient services and entertainment products, has named Keith Washington as its new Chief Executive Officer.

With nearly 30 years of executive experience in growing and leading healthcare technology businesses, Washington has gained expertise in a number of industries and types of technologies, which will help him drive TVRC’s growth and profitability.

“As we continue to re-invest in our company, we welcome Keith Washington to his new role as CEO during this critical time of healthcare reform and technology adoption,” said Jim Calandra, TVRC board member and interim CEO. "Keith has the experience, leadership skills, and a proven track record in healthcare technology to help TVRC constantly improve processes and the patient experience.”

Washington most recently spent three years as division president of Flo Healthcare, an Atlanta-based division of Emerson that is focused on healthcare information technology. Prior to that role, Washington served as General Manager of Healthcare Solutions for EMS Technologies, where he led a management buyout of the business to form Flo Healthcare.

“I see TVR Communications as a 50-year-old startup,” Washington said. “Television technology and payment models are under constant change, which presents significant growth opportunities for our company in the form of business development, operational, and technical initiatives. We work closely with our hospital partners to present solutions that can help offset healthcare costs and possibly add revenue streams to their bottom line.

TVRC’s basement-to-bedside solutions utilize technology as a communication vehicle for patient education and other patient care applications. TVRC works with partners in patient education and entertainment services to deliver the most satisfying best-in-class, end-to-end clinical content and patient entertainment products and services. Customer service representatives and technical support agents dedicated to achieving total patient satisfaction support TVRC’s comprehensive solutions. TVRC’s superior industry knowledge in the TV rental market allows them to craft unique revenue models for hospital clients. TVRC delivers solutions that are unobtrusive to a hospital’s IT infrastructure while being cost effective which result in lower implementation costs and technical support issues.
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“We are well positioned to continue to be a leader in the delivery of patient entertainment services, and we have the best-in-class technology to deliver interactive bedside solutions to enhance a hospital’s patient care process and the resulting patient experience,” Washington said.

About TVRC
TVR Communications (TVRC) is the largest provider of interactive patient services in the United States. TVRC develops and deploys interactive patient services solutions that actively involve the patient and the family in the care process. Their bedside applications, audio/visual products and services to the healthcare industry increase patient satisfaction, reduce the burden on nurses, and provide staff and patient education as well as verification and reporting. TVR Communications is proud of it’s over 50 years in the industry and its experience at over 400 facilities. For more information, visit www.tvrc.com.

TVRC’s solutions include:
pCareTV, a comprehensive hardware, software and network platform that sits “under the hood” to support the interactive patient services
iCareTV services, content and applications, which visually and audibly deliver the patient experience. iCareTV’s easy-to-use interfaces enable technical, clinical and non-clinical hospital staff to issue and track patient education orders, develop and issue surveys, and update content.